Friday, October 7, 2011

On Branding Myself

Before you ask, no I'm not talking about taking a hot poker and burning a design into my skin. I like tattoos--obviously, since I've got several of my own, but I draw the line at burning my flesh. 

What I am talking about is #mywana.

The other day I read We Are Not Alone: The Writer's Guide to Social Media, an amazing little read by the Social Media Maven, Kristen Lamb .

Of course, reading this has caused me nothing but grief.

Okay, maybe not grief.

 It is after all, an amazing book, full of insight and knowledge that anyone looking to make use of social media such as Twitter, Facebook, and (gasp!) the dinosaur known as Myspace, should purchase, read, and use wisely.

In WANA, Kristen makes sure you know you are never alone during your journey toward social media excellence, and I learned so much from reading her words. 

First, being that I've been going about this blogging thing all wrong.

I've got to brand myself.

Just do it.

Sure, that's been taken already, but I was smart enough to take R.S. Emeline a year ago.

I did that much right at least.

I branded a name. The name that will go on my books, and the name that is attached to my twitter account so everyone who follows me or sees my tweets will associate the awesome words with R.S. Emeline.

Now of course, there is more to do.

I've been blogging daily for a while now, and there have been times where the blogs were good, and others when the posts were only so-so.  I want to change that.

I haven't settled on whether I'm going to be a Young Adult author, or a Romantic Suspense author. Sometimes I think I'd like to be a writer like Meg Cabot, or maybe Nicholas Sparks.

Regardless of what genre I choose or chooses me, one thing Kristen recommends is writing subject focused blog posts. This also means I'll be working on quality, not quantity. It's likely I won't be posting daily anymore, but expect to see posts once or twice a week.

As always, if something happens that I find amusing or interesting, I'll post those tidbits as well, but it's time to focus my writing and my priorities for social media.

I'm a writer.

I'm an author.

Hear my warrior yell.


If you're confused by social media, or want to get more bang for your tweet, check out Kristen Lamb's Warrior Writer's Blog. You won't regret it. You'll laugh, you'll smile, and you might realize social media is something you can make work for you. :)


  1. Excellent post. I've found so many people that seem to be blogging to blog, and they are missing a great opportunity to use their blogs to brand themselves.

  2. I fell into that problem for a while. I was so concerned with getting my name out there, and getting a following that I forced myself to blog every day. Some days were great, others not so much. 

    Hopefully this technique will work better and I'll move beyond the 50 wonderful followers I have. 

    Thanks for taking the time to respond.